Dan Redshaw · British Heritage Brands · 2026

While everyone
is selling courses,
nobody is teaching
you about this
asset class.

Finfluencers. Drop shipping. Mindset coaches. The internet is drowning in get-rich frameworks that recycle the same ideas and sell them back to you in a new font. Meanwhile, one of the most powerful asset classes available to any ordinary person sits completely ignored. Legally protected brand identity. The thing that actually holds value when everything else gets copied.

Get the Complete Edition View Curriculum

Course Modules

Resources Included

"Stop seeing a trademark as paperwork. Start seeing it as an asset."

Dan Redshaw

The Complete Bundle

Everything you
need to build
and sell.

This is a deal business, not a volume business. You might build ten assets, find that seven take time, two perform solidly, and one hits in a way that changes the picture entirely. That one carries everything.

The Complete Edition combines practical execution, strategic framework, AI-assisted systems, and commercial positioning into one complete bundle — recommended reading order included.

"Most people still see trademarks as administrative paperwork. Strong operators understand they can also become strategic assets, licensing vehicles, brand shortcuts, and acquisition targets."

Dan Redshaw

The Complete Trademark Asset Course

14 modules across two parts — Part 1: Hidden Brand Gold (the practical system) and Part 2: The Trademark Game (the strategic foundation). AI prompts, live walkthroughs, and a seven-day action plan included.

AI Prompt Library

15 prompts across 6 sections — Brand Discovery, Naming, Trademark Strategy, Story Development, Commercial Packaging, and Outreach. Use them as frameworks, not crutches.

Trademark Asset Checklist

27 commercial evaluation questions across 7 sections. Evaluate every trademark opportunity through a commercial lens, not an emotional one — before you file, buy, or build.

Brand Deck Template Framework

An 8-slide structure with purpose, key principles, and examples for each slide. The commercial opportunity slide is the most important — written for the buyer, not you.

Digital Land Rent — SSRN Working Paper

The academic and institutional framework — trademark scarcity economics, the Supply Paradox, AI's effect on IP value, and intangible asset valuation. Read this last.

The Two Models

Choose your entry point.

Model One

Concept Brands

You create something from scratch — a name, a story, an identity, a trademark, a domain, a deck. Package it so it feels complete. Then sell it.

No product. No stock. No operations. What you're really selling isn't the name — you're selling time, clarity, and momentum.

Live walkthrough included: The complete build of VARRO — a premium men's supplement brand. Nine weeks. Around £277 investment. Every step replicable. Every AI prompt included — from name generation to LinkedIn outreach.

Model Two — The High Value Play

Heritage Brands

Find something old — a name that once had real-world presence that disappeared when the business behind it stopped operating.

Heritage brands come with built-in advantages: history, credibility, narrative, emotional weight. Trust takes time to build. Heritage compresses it instantly.

Why this matters now: New EV manufacturers and eVTOL companies are actively seeking authentic British heritage identities. A dormant British motorcycle name is not a relic — for the right buyer, it is a market entry strategy.

14 Modules

The full
curriculum.

Part 1 is the practical system — seven modules walking you from idea to asset to income. Part 2 is the strategic foundation — seven modules explaining why this works and how to think about it. Most people who start with the practical system eventually want the theory. Both roads lead to the same place.

Part 1

Hidden Brand Gold
— The Practical Blueprint

01Understanding the Opportunity — the two models, the economics, and what this business actually looks like

02Building Concept Brands — the complete walkthrough with VARRO, every AI prompt included

03Heritage Brands — finding dormant names, researching them, and securing them cleanly

04Trademark Classification and Filing — classes, the £60 rule, the SkyKick rule, and the UKIPO timeline

05Packaging, Pricing and Selling — brand decks, buyer psychology, pricing ranges, and negotiation rules

06The Transfer Process and Building a System — completing deals cleanly and turning one sale into repeatable income

07Licensing, Acquisition and the Professional Market — beyond the first sale, the bigger game

Part 2

The Trademark Game
— Strategic Foundation

01The 150-Year History No One Told You About — why trademarks exist and what they really are

02Why 2026 Is the Most Important Year in IP History — three forces that have never converged before

03Trademarks as an Asset Class — Digital Land Rent, the Supply Paradox, and the three ways to get paid

04The Game Framework — asset tiers, the Character Sheet, and the two exit types

05The Competitive Discipline — the Four Questions and the SkyKick rule

06Finding the Gold — where to look, what to look for, and how to spot a name worth owning

07The Institutional Game and the Next Twenty Years — what serious capital wants and where this market is going

Why Now

2026 — three forces
that have never
converged before.

Property in the 1970s. Domain names in the 1990s. The people who moved early did not move because they had perfect information. They moved because they understood the direction. The positions that will define the next decade are still available at filing fee prices.

The Law Changed

December 2025: The Property (Digital Assets etc) Act received Royal Assent. Intangible assets — including trademarks — are now formally confirmed as personal property under English law. The legal foundation changed.

II.

The Technology Changed

AI has collapsed the cost of creating brand identities to near zero. But the easier it becomes to create, the more valuable it becomes to legally own. The creation is abundant. The protection is still scarce.

III.

The Money Changed

NatWest launched mass-market IP-backed lending — loans from £250,000 to £10 million secured against intellectual property. Mainstream commercial banking now treats trademark assets as bankable collateral.

Your First Week

Seven days to
your first asset.

Choose Your Category

Pick one that genuinely interests you. Commercial demand matters more than passion alone.

Generate Names

Use the AI naming prompt to generate 30 brand name ideas. Filter for: 1–2 syllables, feels established not invented, available on register.

Check Availability

Search UKIPO, USPTO, and EUIPO for your top 5 names. Check core class AND Class 35.

Secure the Domain

Secure the .com and .co.uk for your strongest available name. Do this before filing — consistency matters.

File the Trademark

UKIPO online. 30 minutes. £265 for two classes. Decide all classes before you file — adding later costs £205 per class.

Build the Story

Generate three AI story directions — pick the strongest, refine in your own words. The story adds real commercial value.

Start the Deck

Build slide one: name centred, clean typography, one positioning line. The commercial opportunity slide is most important.

Bonus Resource

The Trademark
Asset Checklist.

27 questions across 7 sections to evaluate every trademark opportunity through a commercial lens, not an emotional one. Run it before you file, before you buy a dormant brand, before you build a deck, and before you approach any buyer.

Most weak trademark assets fail long before any buyer appears. Not because the filing failed. Because the positioning failed.

A strong trademark asset combines legal viability, commercial relevance, narrative strength, buyer suitability, licensing flexibility, and long-term positioning.

Included in Complete Edition

Section 1 — The Name 6

Section 2 — Commercial Positioning 4

Section 3 — Heritage Value 4

Section 4 — Trademark Strategy 5

Section 5 — Domain & Digital 4

Section 6 — Buyer Logic 4

Section 7 — The Final Filter 7

Bonus Resource

AI Prompt
Library.

15 prompts across 6 sections. Use them as frameworks, not crutches. The strongest operators refine, direct, and curate. A prompt is the starting gun — your judgement determines where the race ends.

AI can accelerate production. It cannot replicate judgement.

Section 1

Brand Discovery

Finding where the opportunity actually is before you build anything. Commercial Category Mapping, Emerging Opportunity Scanner, Buyer Profile Analysis.

Section 2

Naming Systems

Generating names that feel real, not invented — and that can carry commercial weight. Premium Name Generator, Heritage Revival Naming, Luxury Positioning Filter.

Section 3

Trademark Strategy

Filing correctly, maximising optionality, and understanding the legal value you are building. Class Expansion Analysis, Risk Review, Time Compression Analysis.

Section 4

Brand Story

Creating narratives that feel earned, not generated — and that give buyers something to build on. Heritage Narrative Builder, Founder Mythology.

Section 5

Commercial Packaging

Building the presentation layer that turns a legal asset into a commercial opportunity. Brand Deck Structure, Commercial Opportunity Summary.

Section 6

Outreach & Negotiation

Opening conversations professionally and closing deals without leaving value behind. Licensing Outreach, Amazon FBA Buyer Outreach — both under 100 words.

What the Market Pays

Trademark
asset pricing.

This is what completed assets sell for once the system is understood and applied. The investment in the course is a fraction of what a single well-positioned asset generates.

Entry Level

Clean trademark, basic story and deck, single class

£5k–£10k

Stronger Brands

Multi-class, strong visual, complete character sheet

£15k–£30k

Premium Heritage

Documented provenance, multi-territory, institutional quality

£40k+

LAUNCH OFFER

^£49.99

One-time payment · Instant access · All resources included

Part 1 — Hidden Brand Gold (7 modules)
Part 2 — The Trademark Game (7 modules)
Live VARRO walkthrough — every step, every AI prompt
AI Prompt Library — 15 prompts across 6 sections
Trademark Asset Checklist — 27 questions across 7 sections
Brand Deck Template Framework — 8-slide structure
Digital Land Rent — SSRN Working Paper
Seven-day action plan

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The Supply Paradox

AI can accelerate.
AI cannot replicate.

The cheaper it becomes to create an unprotected brand identity, the more valuable it becomes to own a legally protected one. The creation is abundant. The protection is still scarce.

AI Accelerates

Naming — generating options at volume
Story development — drafting directions
Packaging — structuring decks and copy
Research — finding dormant names and categories
Brand systems — generating visual direction
Outreach — drafting first contact messages

AI Cannot Replicate

Judgement — knowing which option is right
Taste — knowing when a story feels earned
Positioning — knowing where an asset fits strategically
Conviction — acting before others recognise the value
Legal ownership — filing correctly and holding clean
Strategic timing — knowing when to file and when to hold

The Instructor

British Heritage
Brands.

Dan Redshaw operates in the intersection of trademark law, commercial brand strategy, and the emerging IP asset class — identifying dormant names with real heritage, building concept brands using AI-assisted systems, and packaging both for commercial transfer.

This course is not theory. It is the operational framework behind a working system — built to show exactly what most operators walk past every day without seeing.

Part 1 gives you the practical blueprint. Part 2 gives you the strategic understanding that makes everything else click into place. Read them in sequence.

British Heritage Brands — 2026

Trademark asset operator — UKIPO, USPTO, EUIPO

SSRN Working Paper: Digital Land Rent

Concept brands, heritage revival, and institutional packaging

Common Questions

Everything
you need to know.

Do I need legal experience to apply this?

No. The course is designed for founders, operators, and creatives — not lawyers. Every process is explained in plain terms with practical examples. Module 4 covers trademark classification and filing step-by-step, including the UKIPO online system, which takes around 30 minutes.

What is the VARRO walkthrough?

VARRO is a real premium men's supplement brand built inside the course. Module 2 covers every step of the build — from name generation to trademark filing to LinkedIn outreach — with every AI prompt included. Nine weeks. Around £277 total investment. Every step is replicable.

What is the £60 rule?

Additional trademark classes filed simultaneously cost £60 each at UKIPO. The same classes filed separately later cost £205 each. This means the class selection decision must be made before you file — not after. Module 4 covers exactly which classes matter most for different brand categories.

What is the SkyKick rule?

The SkyKick bad faith standard means every item in your trademark specification should pass this test: "If a buyer asked me tomorrow whether I genuinely intend to use this brand to sell this specific product, could I say yes without hesitation?" If yes — include it. If no — leave it out. Narrow and honest beats broad and exposed.

What are the two exit types?

Exit 1 is a Clean IP Acquisition — no revenue history, value based on scarcity, provenance, and commercial potential. The buyer pays for optionality. Exit 2 is an Earnings-Based Acquisition — value calculated as a multiple of licensing income. License first and you build toward Exit 2. Hold clean and you build toward Exit 1. Decide before you activate anything.

Is this relevant outside the UK?

Yes. The course uses UKIPO as the primary example, but the strategic framework applies globally. Part 2 covers the Madrid Protocol (132 countries, over 80% of global trade), the Paris Convention 6-month priority window, and the Nice Classification system used internationally.

What is Digital Land Rent?

David Ricardo described differential rent in 1817 — land derives value from scarcity and exclusion, not labour. Digital Land Rent applies this to trademark classes: a registered trademark holds the only legally enforceable right to a commercial space. The owner does not need to operate in that space to collect rent. They need to own it. The SSRN working paper included in the bundle develops this into a full academic and institutional framework.

While everyoneis selling courses,nobody is teachingyou about thisasset class.

Everything youneed to buildand sell.

Choose your entry point.

Concept Brands

Heritage Brands

The fullcurriculum.

Hidden Brand Gold— The Practical Blueprint

The Trademark Game— Strategic Foundation

2026 — three forcesthat have neverconverged before.

Seven days toyour first asset.

The TrademarkAsset Checklist.

AI PromptLibrary.